Privacy Policy
Effective Date: 13 May 2025
Last Updated: 13 May 2025
At Boreal Edge, your privacy matters. We are committed to protecting the personal information of our customers, students, and community. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with us — whether through our website, in-person experiences, or communications.
1. Who We Are
Boreal Edge is an outdoor skills education company operating in Canada. We offer courses, curated experiences, and gear to empower individuals and families with practical survival and wilderness skills.
2. What Information We Collect
We may collect the following information when you engage with us:
a. Personal Information
- Name
- Email address
- Phone number
- Address (for shipping purposes)
- Emergency contact (for course registration)
- Age (when required for age-appropriate programming)
b. Payment Information
- Collected and processed securely via third-party payment processors (e.g., Stripe, PayPal). We do not store your credit card data.
c. Technical Data
- IP address
- Browser type
- Device information
- Interaction data via cookies or tracking pixels (e.g., from Google Analytics, Facebook Pixel)
d. Voluntary Submissions
- Feedback or testimonials
- Survey responses
- Course participation forms
3. How We Use Your Information
We use your information to:
- Process purchases and registrations
- Communicate with you about your bookings, gear orders, or updates
- Send promotional content or newsletters (only with your consent)
- Improve our website, marketing, and programming
- Ensure your safety during in-person experiences
4. How We Protect Your Information
- We use SSL encryption on our website.
- We limit access to your data to only those who need it to do their jobs.
- We store data with reputable cloud-based services that comply with Canadian and international security standards.
- We do not sell or rent your information to third parties.
5. Sharing Your Information
We may share your information with trusted third parties for the following purposes:
- Payment processing (Stripe, PayPal, etc.)
- Email marketing platforms (e.g., Constant Contact, Mailchimp)
- Analytics tools (e.g., Google Analytics)
- Emergency contacts provided to instructors during field experiences
We only share the minimum necessary and ensure all partners meet privacy standards.
6. Cookies and Tracking
Our website uses cookies to:
- Understand how you use our site
- Improve performance and user experience
- Deliver relevant ads through platforms like Google and Meta
You can control cookies through your browser settings.
7. Your Rights
As a Canadian resident, you have the right to:
- Access the personal information we hold about you
- Request corrections to inaccurate information
- Withdraw your consent at any time
- Request deletion of your information, where applicable
To exercise your rights, contact us at [Insert contact email, e.g., hello@borealedge.ca].
8. Children’s Privacy
We do not knowingly collect personal data from children under 13 without parental consent. For family-based programs, guardian information is collected and used for all communications.
9. Retention
We retain your personal data only as long as necessary for our business operations, legal obligations, or until you request its removal.
10. Policy Updates
We may update this policy from time to time. When we do, we will post the revised version on our website and update the effective date above.
11. Contact Us
For any questions or concerns regarding your privacy, reach out to us at:
Boreal Edge
Email: [hello@borealedge.ca]
Website: [https://borealedge.ca]